As Debbie Millman says, "Ideas are easy." We're wired to come up with ideas. But, innovation, especially the disruptive kind, is the ability to translate ideas into highly differentiated goods, services, solutions, and brands that create great value and attract people to adopt the innovation. Innovation needs a more sophisticated process than an idea contest or a suggestion box.
Read MoreIncorporating a corporate anthropology methodology to gain real sense of empathy with the hearts and minds of a future user base needs to be a part of the next-generation innovation discovery process. ...
Read MoreI'm honoured to be taking on new role at Chaordix: Chief Social Scientist.
What does a social scientist do? We study our society, the people in it, and the social relationships they form; academic disciplines range from anthropology, sociology, and psychology to political science and economics ... and beyond. Social science and computing science form a powerful duo in the world of crowdsourced innovation. ...
Read MorePeople trusting and collaborating with each other is foundational to crowdsourcing. When we're focused on a common task with a helpful goal, it can bring out the best in us all. eBay is an early example of crowdsourcing success.
Have a look at one of their early television commercials that tapped into this collaborative economy potential. ...
Read MoreImagine thick documents, heavy books and long blogs written without any spaces between the words. This used to be how everything was written in the Middle Ages. Monks had to constantly read everything aloud during these times because texts were all written – withrunonlettersandnospacesbetweenwords – making documents incomprehensible if you attempted to read them silently. So the constant chattering of monks continued for centuries. Eventually, the "space between words" was invented. ...
Read MoreStartups and agencies, "What's your strategy for creating brand names?"
If sticky notes, brainstorming and domain search engines are your only tools right now, please consider the following framework which can help guide your brand naming strategy. In addition to considering the corporate, core, actual and augmented product branding opportunities; as well as public, registered and service mark strategies; Intellectual Property (IP) lawyers with whom I've worked have helped me to develop The Five Levels of Brand Naming framework that I use with clients: ...
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