Startups and agencies, "What's your strategy for creating brand names?"

If sticky notes, brainstorming and domain search engines are your only tools right now, please consider the following framework which can help guide your brand naming strategy. In addition to considering the corporate, core, actual and augmented product branding opportunities; as well as public, registered and service mark strategies; Intellectual Property (IP) lawyers with whom I've worked have helped me to develop The Five Levels of Brand Naming framework that I use with clients: ...