I'll bet you can recount all the plot details of your favourite movie. You can still tell that funny high school story to some new friends, even after all these years. And that hilarious news article you read word for word last month ... it seems stuck in your mind forever, along with photos in the article.

Why do we remember these details from long-ago, but we can't seem to recall ANY details from an important business presentation we sat through last week from our CEO? Why can't we remember our organization's annual goals or corporate values (provided to us verbally, through video, and in writing) and we all feel our leaders should communicate more often? ...