eBook: The Marketer's Guide to Customer Participation and Co-Creation

I really enjoyed collaborating with Neya Abdi and David Gardner on the writing of an eBook for Chaordix: "The Marketer's Guide to Customer Participation and Co-Creation." Full of useful tips and examples, it helps readers understand: what Participation Marketing is; the essentials of Co-Creativity; steps to becoming a Participation Brand; how a Corporate Culture can embrace participation; what you need to deliver Successful Co-Creation; the unique Chaordix Co-Creation Methodology, and the potential impact on Customer Experience. 

It's a PDF you can download over on my LinkedIn: The Marketer's Guide to Customer Participation and Co-Creation